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Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy.To compete in the world travel market, a firm must increase its ability to reach, serve, and satisfy its target markets, while lowering costs. Making an alliance is often the most efficient and effective way to reach these twin goals. However, many firms make alliances without sufficient planning and end up paying the price in failed tours, dissatisfied customers, and damaged reputation. The five critical questions that must be answered before creating a partnership include:
- Do we want to partner?
- Do we have an ability to partner?
- With whom do we partner?
- How do we partner?
- How do we sustain and renew a partnership over time?Global Alliances in Tourism and Hospitality Management offers specific, detailed ideas and research on vital topics, including:
- deciding how and when to form alliances
- handling multicultural management issues
- identifying the basic elements of successful--and not so successful--partnerships
- discovering the effects of culture on purchasing decisions
- dealing with conflicts within alliances
- ensuring cross-agency cooperationThe development and management of alliances is a critical skill. Global Alliances in Tourism and Hospitality Management provides you with the strategies you need to build successful alliances. International in scope, this informative guide will help marketers, managers, and other professionals in the hospitality industry to lower company costs, raise profits, and gain strategic advantages in diversified markets.
- Published on: 2013-02-01
- Released on: 2013-02-01
- Format: Kindle eBook
Review
"A WELCOME ADDITION to the growing family of tourism and hospitality journals. In particular, the focus on administration is both timely and at the leading edge of tourism research and thinking. In particular, I liked the journal's focus on alliances, partnerships, and networks-areas of research and scholarship that is not only needed, but in this case, represents papers of high quality, and I am sure that a number of papers in this issue will become classics in the field. The editors and publishers are to be congratulated on this EXCELLENT AND MUCH-NEEDED INITIATIVE." -- Chris Cooper, PhD, Professor of Tourism, University of Queensland, Australia
"Recognizes the wealth of experience within the sector and BRINGS THE READER UP-TO-DATE with current developments. These papers add to our knowledge. . . . They also demonstrate the leading edge of tourism academics and practitioners in moving the development of strategic alliances forward." -- Adrian Palmer, PhD, Professor of Tourism Marketing, University of Ulster, Northern Ireland
About the Author
John C. Crotts is a Professor and former founding director then chair in the Department of Hospitality and Tourism Management in the School of Business at the College of Charleston. Prior to this position, he lectured in the Advanced Business Program on tourism subjects at Otago University, Dunedin, New Zealand and was Director of the Center for Tourism Research and Development at the University of Florida. His research encompasses the areas of economic psychology, tourism marketing and sales strategy, and management of cooperative alliances. In 2011, he was ranked 33rd in research productivity worldwide in the top 6 hospitality and tourism management journals between 2001-2009 by Park, Phillips, Cantor and Abbott, and was recognized by Pearce as one of the 10 most influential scholars in tourism, marketing and psychology. In addition to serving as the founding editor of the "International Journal of Culture, Tourism & Hospitality Research", he also serves on the editorial boards of 12 tourism research journals including the "Journal of Travel Research", the "Journal of Business Research", and the "Journal of Travel and Tourism Marketing".
Dimitrios Buhalis is Professor of eTourism and Director of eTourism Lab at Bournemouth University. His research focuses on strategic management and marketing, tourism marketing, technology and eTourism.
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